A Critical Analysis Of Gifs: Echo Chamber

On September 7th, 2016 in Critique


(Source: Topher McCulloch)

Unlike the more common practice of reworking a scene from popular culture, we have here a wholly original work. The simplicity lies in not only the choice to feature text as the central element, but we also see simplicity in the text itself. There is a lack of initial capitalization and end punctuation, invoking the colloquial style of writing often found online. A statement unmoored from a sentence just waiting for an observer to pick it up. Almost ironic, given an echo chamber’s suggestion of filtering information one is receiving.

The political statement of the text, commenting on one’s tendencies to self select social circles is underlined by the choice of colors for the background. The red and blue call to mind the political parties associated with them*, while the rapid oscillation between the two invokes the nausea typical of political discourse found on the internet, either when “debating” differing ideologies or, as the text would suggest, congratulating one’s self over an idealization of a group’s preferred candidate. Though an ostensibly simple gif, the layers are multitudinous.

*The reviewer will acknowledge this takeaway is perhaps specific to themself as red and blue are the colors of the primary parties of their country, which is, of course, one of a multitude.